Publishing
Blue Idea's publishing projects are dedicated to all those interested in communication, be it because of their profession or out of passion. IQads offers premium content for advertising enthusiasts, SMARK does it for marketing professionals and Digital.IQads.ro for those interested in digital marketing. The content is structured in such a manner that ensures coverage of both the areas of interest for industry representatives as well as the entertaining side of the field.
IQads brings together the community of advertising enthusiasts, from students and aspiring young who wish to work for agencies to respected professionals. IQads offers editorial content (text and video) regarding the ways in which consumers interact with brands in every day life (in sections like Ad&The City, Endorser, Brands&Movies, Event, PopTalk) but also information about the advertising industry (in News, Interviews, IQadsTV). The opinion compound can be found in IQads' editorial content, whether it comes from the editorial team or from reputable professionals of the advertising industry, who express their thoughts in the Editorial section. IQads' archive of Romanian and international ads is an important resource for the community, both in terms of entertainment and of research as well.
With the content offered, Digital.IQads.ro sets out, on the long term, to contribute to the growth of the digital marketing industry. Currently, the new IQads section has taken the first step: creating a communication bridge between the different players in the industry (interactive agencies, clients, media agencies, publishers, consultants), so that the inherent problems of any beginning can be thoroughly explained and discussed.
SMARK is a knowledge resource, a tool for improvement and networking for marketing professionals. SMARK sets out to become a standard of 'smart marketing' through the creation of a complex platform of information and consultancy in the field, for the SMARK members: publishing, events, research.
IQads Blog offers smart entertainment for those passionate about advertising and for the online active young people who are occasionally interested in the subject. Among national and international controversial ideas, trends and latest technologies applied in the field of communication, on the IQads Blog you can find articles about the brand-consumers interactions (on the street, in the subway, the mall, at the cinema, in music videos). Also, the IQads Blog hosts contests and posts about events, whether they are targeted at communication professionals or at urban-cool youngsters.
ADfel Supplement is developed by the IQads editorial team, each year, before the start of ADfel, the unconventional advertising event. The supplement is like an appetizer for those seeking unconventional advertising and are appreciative of the attempts to stop the daily routine by creating memorable moments. Until this point four editions have been published (2007, 2008, 2009, 2010, 2011).