Services
The services offered by Blue Idea aim at helping marcom people do their job with as little hassle as possible. For example: posting an employment ad on AdJob draws relevant CVs, just as listing the services portfolio of an agency in the IQads Catalog makes them easier to be found by potential clients. Aside from this, promoting the important events of the industry in the IQads Calendar ensures exposure to the targeted audience. Moreover, the quantitative - SMARK Research, and qualitative - SMARK Focus, research reports offer valuable insights for the business development or communication strategy.
AdJob.ro contains recruitment ads from all sectors of the creative industries, ads that are promoted within the IQads portal through:
Dedicated page for each ad;
Exposure on IQads' homepage and all pages of the site;
Inclusion of the active ads in the weekly IQads newsletter, sent out to all active IQads subscribers (23.000+);
A recruitment ad is promoted for 45 days.
MkJob.ro contains recruitment ads from marketing departments within international and local businesses, ads that are promoted within the SMARK portal through:
Dedicated page for each ad;
Exposure on SMARK' homepage and all pages of the site;
Inclusion of the active ads in the weekly SMARK newsletter, sent out to all active SMARK subscribers (10.000+);
Inclusion of the active ads in the MkJob widget placed on IQads, throughout the site
A recruitment ad is promoted for 45 days.
The IQads Calendar addresses all those interested in events related to advertising, branding, communication, design, marketing, media, PR, research, sales, but also interested in parties adjacent to those fields. The IQads Calendar is integrated in all the pages of the portal, thus the visitors are always one click away from the dedicated page of an event.
The IQads Catalog is one of the most reliable ways to electronically present advertising industry services, especially for those companies that engage in related activities (branding, design, research, media buying, audio-video production, BTL, etc.). This service's main scope is to ease clients' process of searching for the most important service suppliers for the advertising industry.
Some of the main activity spheres included in the catalog are: branding, design, media, PR, advertising, publishing, audio-video production, market research, casting, marketing consultancy, specialist publishing, events/ BTL, direct marketing, photography, indoor advertising, unconventional advertising, stock photography, printing houses.
SMARK Research is a service associated to the SMARK marketing community through which the latest difficulties that the specialized market is facing can be identified. SMARK research includes quantitative research reports, conducted in association with the most important research companies in Romania.
Reports developed so far include:
- "Women as a target", developed in association with Brennan Research in 2009 and dedicated to marketing specialists managing products and brands addressed to women
- "Celebrity Rating for Effective Measurement of Endorsement" (CRÈME), issued in 2010 together with Deadalus Millward Brown in order to support VIP endorsement decisions for local and international brands
- "Social networks in Romania", qualitative research developed together with eResearch and targeting 18-34 y.o online behaviour in regards to social networks
- "Romanians, as they truly are", developed together with ISRA Center and dedicated to health and lifestyle brands in their effort to gather complex and expanded date about the Romanians'habits in terms of health and lifestyle
- "Young in Romania. Urban marketing profile", developed by Brennan Research & Consultants si Quantix Marketing Consulting under Youth Monitor umbrella in order to understand the 14 to 21 y.o local target